Manuel Chica Serrano
Marketing Researcher – Data Scientist
ROD Brand Consultants.
Brief Research Profile
Manuel Chica received the B.Sc. and M.Sc. degrees in Computer Science in 2004 and 2006 from the University of Jaén, Spain, and a PhD degree in 2011 (Outstanding PhD Award in Engineering) from the University of Granada, Spain. He is currently Ramón y Cajal Senior Researcher, and Conjoint Lecturer at the University of Newcastle, Australia, supported by the Australian Government’s Endeavour Fellowship.
His current research interests include single and multi-objective evolutionary optimisation, machine learning, complex systems and agent-based modelling. His work has a diverse range of applications, which include industrial engineering, marketing, agriculture, and healthcare systems.
He is a co-inventor of an international patent of a human-machine interface, registered in the EU and US and under exploitation. He has published more than 60 scientific papers in peer-reviewed conferences and high-impact journals such as IEEE Transactions on Evolutionary Computation, Omega, Information Sciences, IEEE Transactions on Cybernetics and the Journal of Marketing Research (22 JCR-ranked papers, 16 of them Q1). He has also participated in 18 R&D projects, where he played the role of Principal Investigator in 11 of them. He was a visiting researcher at Apple (2007), University of Auckland (2012), R.H. Smith School of Business, University of Maryland (2014), and Polytechnic of Wroclaw (2015 and 2016).