Manuel Chica Serrano
Marketing Researcher – Data Scientist
Brief Research Profile
Manuel Chica received the B.Sc. and M.Sc. degrees in Computer Science in 2004 and 2006 from the University of Jaén, Spain, and a PhD degree in 2011 (Outstanding PhD Award in Engineering) from the University of Granada, Spain. He is currently an Endeavour Fellow at the University of Newcastle, Australia, supported by the Australian Government’s Endeavour Fellowship. His current research interests include single and multi-objective evolutionary optimisation, machine learning, complex systems and agent-based modelling. His work has a diverse range of applications, which include industrial engineering, marketing, agriculture, and healthcare systems.
He is a co-inventor of an international patent of a human-machine interface, registered in the EU and US and under exploitation. He has published more than 55 scientific papers in peer-reviewed conferences and high-impact journals such as Omega, Information Sciences, IEEE Transactions on Cybernetics and the Journal of Marketing Research. He has also participated in 18 R&D projects, where he played the role of Principal Investigator in 11 of them.
He was a visiting researcher at Apple (2007), University of Auckland (2012), R.H. Smith School of Business, University of Maryland (2014), and Polytechnic of Wroclaw (2015 and 2016).