We present an evolutionary trust game, taking punishment and protection into consideration, to investigate the formation of trust in the so-called sharing economy from a population perspective. This sharing economy trust model comprises four types of players: a trustworthy provider, an untrustworthy provider, a trustworthy consumer, and an untrustworthy consumer. Punishment in the form of … Continue reading Nature Scientific Reports publishes our study on trust for the sharing ecomony
Authors from US, the Netherlands, and Spain have published a practical guide for the adoption of AI technologies in Marketing, following the data science standard CRISP-DM. The paper was published in California Management Review (CMR) in July 2019, one of the most relevant publications in management (impact factor of 5.0). CMR also published a blog … Continue reading New publication on the use of AI for marketing (California Management Review)
The results of our study on the use of evolutionary game theory with social networks for promoting trust in connected populations of individuals were just published by the prestigious IEEE Transactions on Evolutionary Computation, the highest ranked journal in Computer Science in the world (impact factor of 10.629).
The results of our paper, recently published in the Knowledge-based Systems journal, have appeared in many Spanish newspapers: La Vanguardia El Diario.es El Economista El dia.es IDEAL Noticias de Gipuzkoa Government, politicians, and mass media generated a large quantity of information after the bombing attacks in Madrid on the 11th of March 2004. This information had … Continue reading Massive media coverage about our study on the 11M terrorist attacks and elections’ influence
New technique could boost online word-of-mouth marketing: Researchers have developed a technique for creating complex predictive tools that can be used to make effective decisions about word-of-mouth marketing for online products and services, Science Daily informed.
NCSU news: Researchers from North Carolina State University and the Open University of Catalonia have developed a technique for creating complex predictive tools that can be used to make effective decisions about word-of-mouth marketing for online products and services.
Flexible, waterproof electrical yarn is being woven into bed linen, with the aim of using it in hospitals to alert staff of the need to move a patient or change the sheets - EU Horizon Magazine interviewed me because of the EPOSBED project